Opt!k Magazine
Opt!k, a magazine launched in February 2006, is the most recent element in the M2L Media portfolio.
With its bilingualism and wide distribution, Opt!k was designed to be a common ground for everyone in the Canadian eyecare industry. In every issue, readers are invited to share their comments, opinions, experiences and projects.
We created a product that stands out from the rest, meeting the content expectations identified in a cross-Canada survey of optometrists and opticians performed by Decima Research in June 2005.
We deal with a variety of topics, ranging from the technical side of the practice to more management-oriented subjects. Thanks to expert contributors from various fields, we can also cover issues pertaining to personal finance, taxation, marketing, customer service, etc. Opt!k also performs special research in order to present in-depth reports on topics of interest to the whole industry.
In addition, our magazine can include the results of clinical studies and of R&D activities performed on your products.
Naturally, Opt!k also covers the latest trends and fashions, in both eyewear and fashion in general, as it influences our industry.Latest Issues
April 2011
March 2011
February 2011
December-January 2011