M2L Media
Since 1999, M2L inc. has been the first firm to build 4 communication tools – all available in both official languages – for the eyecare industry: a magazine (Opt!k) published 10 times a year, a newsletter (DotClip) published 24 times a year, a Web portal (Clipinfo.ca) and a customized advertising and communication service (icanfax) giving access to targeted market segments. All of these media tools are independent and have no financial or partnership affiliations with the industry.
M2L Marketing
With competition constantly intensifying due to the vast resources available to chains and banners, independent professionals cannot meet these big players on equal terms.In addition to providing services to their clientele, independent professionals must invest time and money in marketing efforts, without necessarily having the required expertise, resources and tools at their disposal. With its turnkey solutions and à la carte services, M2L Marketing can even the playing field for professionals to secure the positioning required to maintain and increase their market share.